“Good strategy is not about having more options. It is about knowing which option matters most.”

Jackson Dean Chase

Consulting

Practical strategy for authors, publishers, TTRPG creators, and creative businesses

Jackson Dean Chase provides strategic consulting for authors, publishers, TTRPG creators, and creative professionals working through publishing, product, content, and operational decisions. The focus is not abstract theory or generic encouragement.

It is figuring out:

  • What is actually happening?
  • What matters most?
  • What should you do next?

Jackson brings experience across writing, editing, publishing, product development, direct-to-consumer sales, content strategy, audience building, AI-assisted workflows, AEO/GEO/SEO, and independent creative-business operations.

The goal is to leave each session with clearer decisions and useful next actions.

Who Consulting Is For

Consulting may be a good fit if you are:

  • an author trying to build a more sustainable publishing business
  • an independent publisher evaluating products, pricing, positioning, or distribution
  • a TTRPG creator trying to turn scattered products into a stronger publishing strategy
  • a creative professional who needs clearer strategy around products, publishing, content, or operations
  • a small publisher exploring direct sales, email, or crowdfunding
  • a creator or small business owner trying to build more effective AI-assisted workflows
  • a business owner trying to determine what is working, what is not, and where to focus next

Publishing Strategy

Jackson can help evaluate:

  • publishing direction
  • product portfolios
  • release strategy
  • positioning
  • pricing
  • bundles
  • direct sales
  • marketplaces
  • catalog architecture
  • product ladders
  • evergreen vs. launch-driven revenue
  • product-audience alignment
  • catalog leverage

The emphasis is on making individual products strengthen the larger publishing system rather than operating as isolated releases.

Content Strategy, SEO, AEO & GEO

For businesses that depend on organic discovery, Jackson can help with:

  • content architecture
  • authority hubs
  • topic clusters
  • search intent
  • internal linking
  • SEO strategy
  • AEO and GEO
  • AI citation visibility
  • content-gap analysis
  • evergreen content systems
  • commercial pathways from informational content

The objective is not simply to publish more content.

It is to build a clearer content architecture around the topics, products, and expertise the business actually wants to be known for.

AI-Assisted Business Systems

AI can increase output dramatically, but only when it is used inside a sound decision-making system.

Jackson can help identify where AI should assist with:

  • research
  • analysis
  • drafting
  • editing
  • content production
  • ideation
  • workflow design
  • quality assurance
  • customer communication
  • business intelligence
  • repeatable operating systems

The emphasis is on using AI to amplify judgment and execution—not to replace either.

TTRPG Publishing & Product Strategy

Jackson founded MageGate Games and has developed a catalog of dozens of commercial 5e-compatible products and supporting resources.

Consulting can cover:

  • TTRPG product concepts
  • GM-facing product design
  • product ecosystems
  • catalog strategy
  • pricing
  • bundling
  • direct sales
  • marketplace positioning
  • crowdfunding preparation
  • authority-content strategy
  • GM audience development
  • product-to-content alignment

This is especially useful for creators who have several good ideas but no clear system connecting them.

Direct Publishing & Audience Infrastructure

Jackson can help evaluate:

  • direct-store strategy
  • email-list infrastructure
  • content-to-product pathways
  • product ecosystems
  • affiliate programs
  • partnerships
  • promotional structure
  • owned-audience assets
  • marketplace versus direct-channel tradeoffs
  • how publishing, content, and products fit together

The focus is on building stronger publishing infrastructure and reducing unnecessary dependence on any single marketplace, platform, or traffic source.

Strategic Problem Solving

Not every consulting problem fits neatly into a category.

Sometimes the real need is simply an experienced outside perspective on a difficult decision.

That may include:

  • choosing between competing strategies
  • diagnosing why something is underperforming
  • deciding what to stop doing
  • identifying the highest-leverage next move
  • evaluating a new opportunity
  • stress-testing a business idea
  • simplifying an overcomplicated operation
  • turning a large goal into a manageable execution plan

Jackson’s approach is analytical, direct, and practical.

The objective is not to tell you what you want to hear.

It is to help you make a better decision.

What a Session Looks Like

Consulting sessions are focused working sessions rather than open-ended coaching.

You bring a specific problem, decision, project, or opportunity.

Jackson helps:

  • clarify the real issue
  • identify constraints
  • separate symptoms from causes
  • evaluate alternatives
  • identify risks and tradeoffs
  • determine the strongest next actions

You should leave with a clearer model of the problem and a practical path forward.

Rates

60-Minute Consulting Session

$175

Best for:

  • strategy review
  • business diagnosis
  • publishing decisions
  • product strategy
  • content/AEO/GEO/SEO questions
  • TTRPG publishing
  • AI workflow strategy
  • complex decisions requiring deeper discussion

Request a 60-Minute Consulting Session

30-Minute Strategy Session

$95

Best for:

  • one focused question
  • a specific decision
  • quick project review
  • second-opinion analysis
  • bounded strategy problems

Request a 30-Minute Consulting Session

For larger engagements, audits, or ongoing work, project pricing may be available depending on scope.

Before Booking

Consulting works best when you have a reasonably specific objective.

Examples:

"I want to write a novel but don’t know which genre would be the best fit for me."

“I have twelve products but no clear product ladder.”

“My content is ranking but not converting.”

“I want to use AI more effectively without lowering quality.”

“I’m considering crowdfunding but don’t know if my audience is ready.”

“My publishing business has become too complicated and I need to know what to simplify.”

“I have three possible directions and need help choosing the strongest one.”

The more clearly you can define the decision or problem, the more useful the session will be.

Request a Consulting Session

Booking software is currently being updated.

For now, email Jackson to request a consulting session.

Include:

  • what you are working on
  • the main problem or decision
  • whether you want a 30-minute or 60-minute session

Request a Consulting Session

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